KANSEI ENGINEERING - A NEW TECHNIQUE IN DEVELOPMENT OF SUCCESS PRODUCTS

Rares RUSAN, Ioan BLEBEA

Abstract


Kansei Engineering is built on existing theories and methods. Traditional Kansei Engineering has three data dimension: products, consumers and emotions. The new aspect with Kansei Engineering is the composition and usage of tools from different areas within engineering, psychology and mathematics. This paper presents some of the most important aspect, tools and techniques that can be successfully applicate if performance analysis and definition of a new product, to increase chances of survival in the market.

Key words: Kansei Data, Kansei Engineering, Semantic, Quantification

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References


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